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All WebNetwork websites are designed to be “SEO friendly”, but what exactly is SEO or Search Engine Optimisation, and how can it help your business generate more leads?

First, it’s important to realise that search engines like Google, Yahoo! and Bing are one of the most common tools used when someone is searching for just about anything! If someone is searching for your product or service, you want to be found first, and of course so does your competition, so as a result a huge industry now exists dedicated to boosting the traffic websites get from search engines. This process is called SEO. WebNetwork can help tailor a SEO package to suit your needs.

There are many levels to the work a SEO professional performs, but their overall aim is to boost your websites ranking on the Search Engine Result Pages (SERPs) for relevant keywords your target audience are searching with. The closer to the No. 1 spot you get, the more traffic your website will receive.

What helps to boost search engine ranking?

SEO, like any marketing effort, is not an exact science and it takes a lot of patience and dedication to work effectively.

To give you an idea of what is involved, the following list summarises a few of the techniques used:

- Keyword selection - A list of key words and phrases your target audience is using needs to be compiled, and research carried out to determine these words appropriateness for SEO. There are plenty of helpful tools professionals use to determine this, but it’s a critical step as poor keyword selection will yield poor results no matter how much brute SEO force is thrown at it. If you’re a small business with a relatively limited marketing budget, it is important that more specific key words and phrases are selected (like ‘christchurch’ + ‘dentist’), as opposed to a generic term like ‘dentist’, that all dentist worldwide are competing for.

- Keyword placement - The next step is to include relevant keywords in your titles, text, links, URLs, but not going overboard as search engines are clever and look down upon “keyword spamming” as it’s known. A good rule of thumb is to keep keywords between three and five per paragraph.

- Link building - Getting other websites to link to you can result in significant improvements in SEO. There are plenty of free directories available, and every link to your website is considered by search engines as someone “vouching” for it. It’s not just the number of links that’s important, but the quality also. Quality is determined by a number of factors, but predominantly how relevant the site linking to your website is.

SEO done correctly can have dramatic results on helping your business generate leads 24/7, however like any marketing investment, it needs to be weighed up against all the other marketing options available. There is a minimum level every small business should aim for, and that is to ensure you ranked number one when someone searches your specific trading name.

How can WebNetwork help?

If you already have a website with WebNetwork, then congratulations! You have taken the first step to boosting your search engine ranking as all WebNetwork sites include level 1 SEO. However if you are considering investing in further SEO, we can help tailor the right package to suit your needs. Packages start from as little as $299.

Take the first step now! Request a free quote